Emilie Choi, a well-known personality in the cryptocurrency and technology companies, is the President and the Chief Operating Officer (COO) at Coinbase Global, Inc., which is the number one U.S.-based cryptocurrency exchange. Choi, with strong background in corporate development and strategy, has been instrumental in Coinbase’s development and normalizing crypto adoption. Her estimated net worth in 2024 at $326 million sends her rapidly into the ranks of the successful business leader and investor. This article runs through Choi’s voyage, her contribution to Coinbase, her finances, and how she navigates through the changing lines of crypto.
Emilie Choi’s Net Worth
As of 2024, Emilie Choi’s net worth is estimated to be $326 million, which mostly comes from her stock investments in the companies including Coinbase Global, Inc., ZipRecruiter, Inc., and Okta, Inc. Her riches can be highly associated with her position as the executive in Coinbase where she has been actively trading in the Class A common stock. Choi sold shares at approximately $ 6.15 million in the amount of $4.38 million in November and $1.77 million in October within a pre-set schedule within a plan for covering tax responsibilities from restricted stock unit (RSU) vesting. She holds 167,101 shares directly and shares in trusts & LLC representing her giant stake in Coinbase’$ 46.38 billion market capitalization, despite these sales. Her 2021 transactions were spectacular as she completed acquisitions worth $9.73 million, and disposals made of $218.89 million – her most successful period of trading.
A
| Asset/Transaction |
Details (2024) |
| Estimated Net Worth |
$326 million |
| Coinbase Stock Sales (2024) |
$6.15 million (Oct-Nov) |
| Direct Share Ownership |
167,101 shares |
| Indirect Holdings |
Trusts and LLC (undisclosed quantity) |
| Peak Transaction Year (2021) |
$218.89 million (disposals) |
Coinbase Role: Driving Crypto Innovation
Choi came into Coinbase in March 2018 as Vice President of Corporate and Business Development and rose to COO’s seat in June 2018 before becoming the President in November 2018. Her leadership has played a major role in transforming Coinbase from a crypto exchange to an all-encompassing financial infrastructure service. She is responsible for operations, business development, corporate development, and data teams making Coinbase stay a trusted platform for over 100 million users with almost 100 countries. Under her leadership Coinbase had a historic direct listing on NASDAQ in April 2021, a breakthrough that listed the company with a market capitalization of over $100 billion at the first day of opening. This Choi referred to as a “Netscape moment” for crypto with its ability to put the spotlight on digital currencies around the world.
One of the leaders’ initiatives was the establishment of Coinbase Ventures in April 2018, the branch working with early-stage start-ups in the fields of blockchain and crypto. The initiative has supported more than 300 companies, including Compound Labs and Mara. It has helped encourage innovation in Web3, decentralized finance (DeFi), and crypto infrastructure. She also led strategic acquisitions like that of Cipher Browser, Earn.com, Paradex in 2018 that helped to enhance Coinbase on the technological front and market reach. The preoccupation with mergers and acquisitions (M&A) indicates that she believes external innovation is vital in remaining competitive, which is what she said in a 2022 Protocol interview. We cannot possibly do it all in-house.
Choi’s strategic focus reaches to regulatory compliance, one of the pillars of Coinbase’s goal to promote economic freedom. She has called for “healthy, sensible regulation” that promotes growth of crypto without killing entrepreneurship. Her work in the intricate legal terrains has assisted Coinbase remain compliant while working up its business; with assets above $400 billion, including 12% of all Bitcoin in existence. Coinbase recorded in 2024 a 90.33% revenue growth up to $5 billion, gross profit margin of 85.88%, an indication of Choi’s efficiency in operations.
Looking deeper in Crypto and the Outlook Ahead
Choi’s ideas on cryptocurrency point to its ability to democratize finance and power the next-generation internet. She brought to the fore the place of crypto in promoting individual freedoms, and place the U.S. as a leader in digital finance in the a16z American Dynamism Summit. In contrast, some leaders in the industry expands to various cryptocurrencies, Choi sticks to Bitcoin and stablecoins like USDC that expanded to $36 billion of market cap in 2024. She considers stablecoins armamentous when it comes to low-cost high-volume transactions, consistent with Coinbase’s transition towards subscription and service-based revenue, estimated to ensure more than $2 billion in 2024.
Her leadership style embraces the flexibility and cooperation based on her pre-Coinbase experience at LinkedIn (40+acquisitions) and Warner Bros. to perfect the digital strategy. Choi thinks that crypto’s volatility will be a blessing in disguise for innovation and suggests greater diversification of revenue sources such as Coinbase Wallet and Coinbase Cloud as a way to decrease dependency on trading fees. Nevertheless, the issues remain, such as the expected revenue shortfall in 2023 caused by the increased tendency towards stablecoin trading, as well as uncertainties in the regulations. In spite of those, analysts are bullish, firms such as Monness, Crespi and hardt are maintaining buy ratings on Coinbase stock.
Choi’s influence extends beyond Coinbase. A board member at Okta Inc. since 2022, she works on identity management solutions that involve crossing with the blockchain technology. Her angel investments in consumer internet, SaaS, and data analytics, only serve to extol her influence. Crypto analyst Laura Shin hailed Choi for “juggling old markets with new crypto opportunities” and Jameson Lopp said her approach to regulation was a “gold standard”. With Coinbase set to enter the S&P 500 in May 2025, Choi’s long-term planning makes her a catalyst of mainstream adoption of cryptos.
FAQs
What is Emilie Choi’s net worth in 2024?
Emilie Choi’s net worth is estimated at $326 million, driven by her Coinbase stock transactions and holdings.
What role does Emilie Choi play at Coinbase?
She is the President and COO, overseeing operations, business development, acquisitions, and data teams.
What is Coinbase Ventures, and how is Choi involved?
Coinbase Ventures, launched by Choi in 2018, is a venture capital firm investing in early-stage crypto and blockchain startups.
How has Choi contributed to Coinbase’s growth?
She led Coinbase’s NASDAQ listing, strategic acquisitions, and Coinbase Ventures, while advocating for regulatory clarity.
What are Choi’s views on cryptocurrency’s future?
Choi believes crypto can democratize finance, enhance freedoms, and drive innovation through Bitcoin and stablecoins.
